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SEO 71
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IntroductionLecture1.1
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How is this Course Structured?Lecture1.2
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Who is this Course for?Lecture1.3
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What is Search? Why is Search so Important?Lecture1.4
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How many Search Engines are there?Lecture1.5
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What is Google? Is it only a Search Engine or a Company?Lecture1.6
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What is Google Is it only a Search Engine or a CompanyLecture1.7
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How Google Search Works?Lecture1.8
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What is Search Engine Optimization?Lecture1.9
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What are SEO Ranking Factors?Lecture1.10
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On-page Optimization vs. Off-page OptimizationLecture1.11
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Search vs. Social vs. Digital MarketingLecture1.12
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White Hat vs. Grey Hat vs. Black Hat SEOLecture1.13
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SEO: Organic SEO vs. SEMLecture1.14
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How is SEO Profession Different than Development and DesignLecture1.15
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What is Content?Lecture1.16
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What is Google’s Mission?Lecture1.17
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Difference between a Search Engine & an Answer Engine?Lecture1.18
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Google’s Approach to SearchLecture1.19
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Google Search Page StructureLecture1.20
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What makes Google the Best Search Engine?Lecture1.21
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SEO in the broader Digital Marketing Sphere:Lecture1.22
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SEO in the broader DigitLecture1.23
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What is PESO Model?Lecture1.24
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What is Outbound Marketing?Lecture1.25
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What is Inbound Marketing?Lecture1.26
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Marketing Sphere:Lecture1.27
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How does Search play a role in Successful Inbound Marketing?Lecture1.28
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Basics of Creating Content for a Website: What is a Website? How a Website is StructuredLecture1.29
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Difference between Domain and HostingLecture1.30
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What is HTML? Why is it ImportantLecture1.31
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Why is it Important?Lecture1.32
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The most Important PageLecture1.33
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Product & Service Pages – The Money PagesLecture1.34
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Brand Value and InformationLecture1.35
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Number of PagesLecture1.36
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Are single page websites good for SEOLecture1.37
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Hands-on with Essential ToolsLecture1.38
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Advanced SEO: Hands-on with Essential Tools: Bing Webmaster ToolsLecture1.39
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Google PageSpeed Insights ToolLecture1.40
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Google Mobile Friendly Testing ToolLecture1.41
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AMP ValidatorLecture1.42
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Google LighthouseLecture1.43
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W3C HTML ValidatorLecture1.44
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Analysing Your SEO with Google AnalyticsLecture1.45
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Help Google find your PagesLecture1.46
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Help Google Understand your PagesLecture1.47
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Help Visitors Use your PagesLecture1.48
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Official Google Webmaster Guidelines – Quality Guidelines: ContentLecture1.49
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Avoid these TechniquesLecture1.50
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Official Google Webmaster Guidelines – Manual Actions ReportLecture1.51
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Submitting a Reconsideration Request for Penalized WebsiteLecture1.52
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Official Bing Webmaster Guidelines – Main SEO FactorsLecture1.53
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Official Bing Webmaster Guidelines – Technical SEOLecture1.54
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Deep Dive – Researching Keywords with Google TrendsLecture1.55
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Deep Dive – Google Suggested KeywordsLecture1.56
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Deep Dive – Keywords from Competitors’ WebsitesLecture1.57
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Myth: Google will be Dead as a Company SoonLecture1.58
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Myth: Is SEO Dead?Lecture1.59
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Myth: Paid Search Helps Bolster Organic ResultsLecture1.60
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Myth: You can Pay Google to Rank HighLecture1.61
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Companies who Have Relations with Google, Rank HigherLecture1.62
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Voice based SEOLecture1.63
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Search in the Era of Personal AssistantsLecture1.64
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Machine Learning & Artificial IntelligenceLecture1.65
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Different Ways to Earn with SEOLecture1.66
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How do People Hire SEO Professionals?Lecture1.67
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How to Price your SEO Services?Lecture1.68
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What not to do when Sending a CV to any CompanyLecture1.69
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Top SEO & Marketing news to FollowLecture1.70
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Top SEO Experts to FollowLecture1.71
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Keyword Research 16
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Introduction to KeywordsLecture2.1
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Types of KeywordsLecture2.2
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What is Keyword Research?Lecture2.3
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Google Ads Account for Keyword Planner ToolLecture2.4
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Understanding Google Ads Keyword Planner ToolLecture2.5
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How to Research Keywords with Free Google Ads Keyword Planner?Lecture2.6
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Organize your Keyword ResearchLecture2.7
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Link your Keyword Research with your Business GoalsLecture2.8
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Clean up your Data from DuplicatesLecture2.9
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Understand the Commerciality of the KeywordsLecture2.10
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Shortlist the right Keywords into Groups?Lecture2.11
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Try not to Overlap the KeywordsLecture2.12
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Keyword Research with some other Free and Paid ToolsLecture2.13
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Keyword Research Case Study 1Lecture2.14
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Keyword Research Case Study 2Lecture2.15
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Keyword Research Case Study 3Lecture2.16
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On Page SEO 43
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How Important is On-page Optimization?Lecture3.1
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What are HTML Meta Tags?Lecture3.2
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Getting started with On-page Optimization in SEO What is Included in Onpage Optimization?Lecture3.3
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Page-Level Factors: Keywords in HTML Meta TagsLecture3.4
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Importance of Language in ContentLecture3.5
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Optimizing Content with Keywords & SynonymsLecture3.6
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Length of the ContentLecture3.7
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Content Headings (H1-H6Lecture3.8
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LSI Keywords in ContentLecture3.9
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Website Structure & its ImportanceLecture3.10
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SEO/Human Friendly URLsLecture3.11
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HTML SitemapsLecture3.12
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XML SitemapsLecture3.13
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Internal LinkingLecture3.14
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Website UpTime & SecurityLecture3.15
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Too Many Links to Other WebsitesLecture3.16
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Breadcrumb NavigationLecture3.17
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SITE-LEVEL Factors: Robots.txtLecture3.18
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Content Recency and FrequencyLecture3.19
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Blog – The Value PagesLecture3.20
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Ebooks, Guides, ToolsLecture3.21
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SEO Onpage Optimization Content Optimization Fixing Content Duplication with 301 RedirectsLecture3.22
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On-page Optimization Avoiding Content Duplication with Canonical TagLecture3.23
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On-page Optimization Controlling Indexing with Robots.txt FileLecture3.24
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What are SEO Domain Factors?Lecture3.25
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Difference between TLD, Domain and Sub-DomainLecture3.26
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Local or Country TLD ExtensionLecture3.27
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Keywords in the DomainLecture3.28
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Age of the Domain, Ownership and HistoryLecture3.29
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What are the Advanced On-page Optimization FactorsLecture3.30
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Better Website Layout & User ExperienceLecture3.31
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Broken URLs and How to fix themeLecture3.32
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Page Loading SpeedLecture3.33
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Mobile Friendly WebsitesLecture3.34
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AMP for WebsitesLecture3.35
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What are Rich Snippets or Structured Data?Lecture3.36
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Testing Structured Data Markup or Rich SnippetsLecture3.37
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Rich Snippets: Business or CompanyLecture3.38
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Rich Snippets: RecipeLecture3.39
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Rich Snippets: ReviewsLecture3.40
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Social SEO – Facebook Meta TagsLecture3.41
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Social SEO – Twitter Meta TagsLecture3.42
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Secure your Site with HTTPSLecture3.43
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Image SEO 8
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Importance of ImagesLecture4.1
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Image SEO: ALT Tags for ImagesLecture4.2
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Descriptive Titles, Captions, & Text for imagesLecture4.3
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Image File Name & URLsLecture4.4
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Relevancy & Quality of the ImagesLecture4.5
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Image SEO: Optimize PlacementLecture4.6
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Optimize Images for speed & ResponsivenessLecture4.7
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Use an Image Sitemap.Lecture4.8
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Offpage SEO 15
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What is OffPage Optimization or Link Building?Lecture5.1
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Different Types of BacklinksLecture5.2
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Elements of a BacklinkLecture5.3
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What are NoFollow Links?Lecture5.4
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Off Page Optimization or Link Building: Characteristics of Linking DomainLecture5.5
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Characteristics of Linking PageLecture5.6
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Diversity of Link TypesLecture5.7
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Characteristics of BacklinksLecture5.8
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Link Building TechniquesLecture5.9
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How to get Links Naturally?Lecture5.10
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Content Curation & Link BuildingLecture5.11
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Get Links by Offering Free ContentLecture5.12
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Do Paid Links Work in the Long Run?Lecture5.13
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Can Links Shared on Social Media be considered Backlinks?Lecture5.14
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Avoid Black Hat Link Building TechniquesLecture5.15
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Technical SEO 10
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What is a Website Audit?Lecture6.1
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How to Audit a Website for SEO?Lecture6.2
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Understanding SEO Quake Chrome Extension – PART 1Lecture6.3
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Understanding SEO Quake Chrome Extension – PART 2Lecture6.4
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Creating a Basic Audit Report for Initial ReviewLecture6.5
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Deep Dive – Advanced Google Search OperatorsLecture6.6
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Deep Dive – What are Search Operators?Lecture6.7
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Deep Dive – Important Search OperatorsLecture6.8
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Live Audit of Website 1Lecture6.9
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Live Audit of Website 2Lecture6.10
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Multilingual SEO 3
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Local SEO 6
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Local SEO – What is Local SEO?Lecture8.1
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Local SEO – What are Google Maps?Lecture8.2
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Local SEO – Signup for Google My BusinessLecture8.3
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Local SEO – Getting around Google My BusinessLecture8.4
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Local SEO – Local SEO Ranking SignalsLecture8.5
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Local SEO – Negative Local SEO FactorsLecture8.6
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SEO Project Management 13
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What is SEO Project Management?Lecture9.1
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SEO for Clients vs. SEO for your Own WebsiteLecture9.2
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What steps are included in SEO Project Management?Lecture9.3
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Step 1 – Create a List of Relevant KeywordsLecture9.4
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Step 2 – Map Out Focus Keywords for Specific PagesLecture9.5
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Step 3 – SEO Optimize each Page with KeywordsLecture9.6
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Step 4 – Create a Blog for Long Tail KeywordsLecture9.7
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Step 5 – Create a Link Building PlanLecture9.8
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Step 6 – Stay Current – Content to Outmatch the CompetitionLecture9.9
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Step 7 – Keep Track of Your Rankings & ProgressLecture9.10
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Step 8 – SEO Reporting & Client CommunicationLecture9.11
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Step 9 – Keep Monitoring Your CompetitorsLecture9.12
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Step 10 Think of New Ideas to Keep Your Content Up-to-DateLecture9.13
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ASO 13
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Mobile SEO – Structure of Android and Apple App StoresLecture10.1
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Mobile SEO – App Store PoliciesLecture10.2
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Keyword ResearchLecture10.3
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App TitleLecture10.4
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App IconLecture10.5
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App ScreenshotsLecture10.6
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App DescriptionLecture10.7
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Preview VideoLecture10.8
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Ratings & ReviewsLecture10.9
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RetentionLecture10.10
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Competitive AnalysisLecture10.11
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Popular tools for ASOLecture10.12
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Tips & TricksLecture10.13
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Video SEO 9
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Video SEO – What is Video SEO? How is it different from Traditional SEO?Lecture11.1
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Video SEO – What makes YouTube the 2nd biggest Search EngineLecture11.2
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Different Methods to Create Video ContentLecture11.3
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Types of Search Queries that show Video as a result in GoogleLecture11.4
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Video SEO – Keywords Research for VideosLecture11.5
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Video SEO – Main Video SEO Ranking FactorsLecture11.6
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Video SEO – How to use Video to Outrank your Competition?Lecture11.7
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Videos on Social Media vs. Videos on YouTubeLecture11.8
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Best Practices for Video SEO by GoogleLecture11.9
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Closing Remarks 1
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Closing Remarks & Key TakeawaysLecture12.1
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Shortlist the right Keywords into Groups?
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