PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.
Course Features
- Lectures 19
- Quizzes 0
- Duration 50 hours
- Skill level All levels
- Language English
- Students 193
- Assessments Yes
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PPC 2020 - Lessons
- Introduction
- Explaining Quality Score
- Benefits of Quality Score
- Understanding Visitors Psychology & Landing Pages
- Bidding Strategies
- Setting up Google Ad Campaign
- Google Display Network Ads
- Live Campaign Setup P1
- Live Campaign Setup P2
- Google Ads vs FB Ads
- Creating FB Ads
- FB Ads Case Study
- Google Ads Client Manager
- Google Ads Pixel
- Bing Ads Setup
- Pitching PPC Clients
- Using Semrush for Audit
- Introduction to Instagram Ads
- Google Ads Exam
